ClickAction Provides Email Marketing Services for Leading Publisher.

Prentice Hall Direct Conducts Permission-Based Campaigns With ClickAction ERM

PALO ALTO, Calif., March 31 /PRNewswire/ --

Prentice Hall Direct, a leading direct marketer and publisher of professional and consumer books has chosen ClickAction(TM) Inc. (Nasdaq: CLAC) to provide permission-based e-mail marketing services. Prentice Hall Direct hopes to build their customer database and expand their e-commerce efforts at their online bookstore, www.phdirect.com, through use of ClickAction's Email Relationship Management (ERM) service.

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Prentice Hall Direct was searching for a powerful outsourced solution that not only would help them jumpstart their eMarketing efforts but would also be easy for the management team to learn and use. ClickAction's Web-based ERM service met the company's requirements on all counts including ease-of-use, features and client support.

"Our goal at Prentice Hall Direct is to quickly establish our e-commerce presence and we can accomplish this by expanding our customer relationship program and our opt-in database," said Mark Dazzo, vice president of Internet marketing for Prentice Hall Direct. "Email marketing will be the means to this end and ClickAction has the industry experience we can trust."

"We're pleased to provide our ERM services to Prentice Hall Direct," said Joe Cortale, executive vice president of worldwide sales for ClickAction. "They truly understand the role that permission-based email plays in building customer loyalty and our ClickAction team looks forward to helping them build a successful program."

Prentice Hall Direct, which re-launched its online bookstore (www.phdirect.com) in September 1999, offers high quality, practical, and solution-oriented information on such topics as business, finance, health and self-improvement, and pre-K-12 education.

About ClickAction

ClickAction Inc. is a proven leader of eMarketing application services that help businesses retain and grow profitable, one-to-one customer relationships. ClickAction Email Relationship Management (ERM) is a comprehensive service that enables marketers to conduct targeted permission-based email campaigns, collect and profile customer data, and access real-time results in an entirely Web-hosted environment. The service easily integrates with legacy databases, advancing the real-time management of customer data across all channels. ClickAction has developed thousands of email campaigns for over 150 world class clients and partners including: Boise Cascade Office Products, Brooks Brothers, Coach, Dean and Deluca, Patagonia, Sara Lee and Vicinity. ClickAction is a member of CAUCE, the Coalition Against Unsolicited Commercial Email, and works only with companies that are advocates of strict consumer privacy guidelines. For more information, visit www.ClickAction.com.

About Prentice Hall Direct

Prentice Hall Direct is a division of Pearson Education, the world's leading educational publisher. As a leading direct marketer, Prentice Hall Direct publishes more than 125 titles annually for both professionals and consumers. These titles offer cutting-edge information and solutions on issues ranging from management to marketing, educational resources from preschool to high school, and the latest in health and better living. The phdirect.com Web site offers over 1000 titles searchable by title, author, and keyword. In addition many of these titles are discounted. The site also offers a first priority email notification service that alerts subscribers about new book announcements and special offers. Prentice Hall Direct also offers an easy to use search engine and sample chapters and activities for many of the titles sold on the site. For more information, visit www.phdirect.com.